Advertising Insights

[Last Order]

So, it's been a uh... month or so since Corinthean Dawn opened, and so far I think things have been going really, really well. We have a good community starting up and some plotlines are starting to take hold, so I am excited to see where all that goes later.

However, one thing that I, and by extension, everyone else who is interested in Corinthean Dawn, must keep in mind is that we have to keep the site alive, active, and populated! Part of this is reaching out to new players and getting them interested in taking a look at what we have to offer.

So far, I've been advertising on a few different places to get some basic outreach going and it's drawn in a healthy number of interested individuals. I always expected some pretty heavy turn over, but a total of 74 people have joined the discord as of 1/17/2024! That's not too bad.

Some other promising information is that of those 74, 44 people (59.5%) are still present. So, nearly 60% retention in passive membership isn't too shabby. Furthermore, we have 11 people with characters approved on the forum. That is 15% of the total join numbers, or a whopping 25% of those who have stayed in the Discord! Now that is a nice stat!

With these numbers in mind, Corinthean Dawn is showing some really good promise, and I think if we can keep the general retention percentage we'll develop into an extremely diverse and expansive community for Warhammer 40K RP!

Nevertheless, we must actually work towards that, and if possible, improve! Therefore, I have created a basic poll associated with this thread which asks where you first discovered Corinthean Dawn. This will help me see what places are receiving more views and traffic for further advertising.

Provide Your Insight!
For those who have read this far, I'd also appreciate if you take a few moments of your time to assist with some further information gathering and refinement. I, therefore, have a couple questions I'd like you to answer.

For those who actively search for RP, or prior to finding Corinthean Dawn, were looking for a new RP home, where were you looking that was not listed in the poll?

Some of you may have just stumbled across Corinthean Dawn's advertisement during your regular interwebs trawling and might not have much to say on this topic, but I know that at least a handful of you probably sift through all the trash online to find RP gems like this. 

If you have any good suggestions on where to advertise I would greatly appreciate it!

The next topic is one that anyone can assist with. It is an open question for anyone who has part of the Corinthean Dawn community whether they have an approved character, participated in an RP thread, or neither, it doesn't matter. All can have valid opinions!

Since you have been part of Corinthean Dawn, what are some of the major highlights, positive aspects, or other endearing factors that have kept you here, engaged, and comfortable as part of the community? 

Obviously, this is useful feedback for me, as I am able to assess the health of the community, the development direction of the forum, and figure out where thinks might be lacking so they can be worked on. However, it will also help me figure out what aspects and content I can use as part of my advertising campaign.

That leads us into the final topic!

What could be done better with our current advertisement to draw attention, engage prospective members, and most importantly get them to actually click on the links?

Refining Corinthean Dawn's advertisement will be an ongoing process. When I first started advertising, I had little to speak of in the way of success, because at that time, I had no members and no community. However, since then, we've had a pretty good growth period and the forum has also developed quite a bit.

So, it is a perfect opportunity to reflect on these developments, get some insight from the community, and bolster Corinthean Dawn's advertising potential.

Below, I have added a snippet of the previous reddit advertisement I was using. A variation of it is also used on Disboard.org, but I am going to target the reddit ad the most, and then just tweak it to fit Disboard.org.

[Deleted]

1. No response.

2. The forum seems very well made, which is a nice contrast to the usual RP forum.

3. I think something that uses the narrative to grab people as opposed to an advertisement largely focused on what the site is and how it works. Keep the latter part, but I think highlighting the cool opportunities here would help drive engagement. On a related note, in the past I was part of what I believe was the largest 40k rp, though it was reddit based, and we had great success advertising on r/40kLore and r/Grimdank after the mods there gave the go ahead, so that might be worth looking into.

[Hans Kraber]

"For those who actively search for RP, or prior to finding Corinthean Dawn, were looking for a new RP home, where were you looking that was not listed in the poll?"
Personally, I wasn't actually looking. However, I did used to RP fairly regularly. I just happened to be a friend of Fairemont and she happens to have this RP forum. Since I'm an "average 40k enjoyer", I saw this as a good opportunity to get back into things.

"Since you have been part of Corinthean Dawn, what are some of the major highlights, positive aspects, or other endearing factors that have kept you here, engaged, and comfortable as part of the community?"
While I haven't quite got to RPing just yet, I would say that I spend a "healthy" amount of time on the Discord, chatting with other members of the community and just making new friends, sharing memes, getting help and advice when making my character, all the good stuff.

"What could be done better with our current advertisement to draw attention, engage prospective members, and most importantly get them to actually click on the links?"
I unfortunately can't exactly comment on this too much since, as a friend, I was invited by the creator of this place herself. So do excuse a potential hint of some bias, but, looking at the attachment in the post, I think it looks pretty good. And having that quote at the start gives it a lot of flavor. A very good hook, if you ask me. And the following description adds enough information in nice bite-sized paragraphs that is easy on the eyes.